Ten years until now has witnessed five successful “East + West” International College Students Poster Biennale. Wuhan along the Yangtze River, long reputed as the “Thoroughfare to nine provinces”, congregates cultures from eastern China and western China. And Wuhan, a strategic pivot for rise of central China, will play a more and more important role in future economic and cultural exchanges between the east and the west.
Based on its previous Poster Design, the “East + West” International Design Week incorporates International Illustration Exhibition, Typography Design Exhibition and Package & Design Exhibition. The “East + West” International Design Week strives to foster a communicational platform for design culture and design education faced with cultural exchanges and collision of oriental traditional culture and western modern culture. Five series of East & West” International Design Weeks in the last ten years have provided a stage for many excellent designers and college students both at home and abroad to participate, thus greatly impacting the circle of international design culture and design education with remarkable reputation. We uphold the spirit of innovation to devote ourselves to promoting the confluence and exchanges of design works with advanced international design concept and orientalism, deepening Wuhan’s construction of “a city of five cultures”, enhancing the international reputation of Wuhan and advancing together the prosperity of profession of artistic design in Chinese higher education. Academically instructed by: Graphic Design Artistic Committee of China Artists Association